Some of Our Digital Strategies 

Mobile Conquesting

Using location, demographics, behaviors, to target people with display and video ads on their mobile devices. Can include Geo-Fencing, Geo-Retargeting, Geo-Retargeting Lookalike, Weather Triggers and On-Site Visit Tracking.

Native Advertising

Native display and video ads go across all devices and match the look, feel and visual context of the website or app where they are seen.

Online Audio

15 – 30 second audio commercials on digital platforms such as Spotify, Tune-In Radio, Iheart Radio, Triton Digital, and SoundCloud. 

Video Pre-Roll Ads

Video ads that play before the content that a person intends on watching.  Video Pre-Roll can run on YouTube,  Webpages, and Mobile apps. 

OTT/CTV

Video programming transmitted via the Internet, not on  traditional cable or broadcast. It can be watched on any type of internet connected device including Roku, Connected TV/Smart TVs, Fire TV Sticks, XBOX, PlayStation, AppleTV, ChromeCast, and more.

Facebook/Instagram

Targeting people across all devices on Facebook and Instagram in their News Feed, on Facebook Audience Network, Facebook Messenger, Facebook Instant Articles, Facebook Stories and Facebook Marketplace, with your display or video ads.

Pay-Per-Click

Showing your text ads on the Google Search Engine Results Page when a user searches keywords related to your business.

 

Household IP Targeting

Matching IP addresses to your list of names and street addresses and showing your display or video ad only to those people

Amazon Premium

Using Amazon targeting data to reach people with your display, video, or OTT ads on Amazon.com, Amazon owned properties and thousands of other websites and apps Amazon has partnered with, across all devices (display only on Amazon.com)

Live Chat

Get more leads by engaging your prospects with a chat box and text-to-chat on your website.

Targeting Methods

We use a variety of ways to reach the right audience at the right time. 

  • Behavioral Targeting – Showing your display or video ads to specific consumers based on their previous on-line behavior, across all devices.
  • Artificial Intelligence – Showing your display, native or video ads to people across all devices, using machine learning to target consumers based on who is engaging with the ad.
  • Keyword Targeting – Showing your ads on webpages that contain keywords or keyphrases related to your business.
  • Retargeting – Following people after they leave your website, and showing your display, Native, or video ad.